Often, the reason people hate their marketing is because of bad expectations.
I was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of my opening talk on what marketing can and can’t do as a whole. It is an important concept for anyone to understand before they invest in marketing.
Marketing CAN…
…Help People Know You Exist
This is probably the most essential power of marketing. After all, no one can buy from you if they don’t know you exist, right? While this may seem obvious, many people overlook this basic objective. The reason for this is that the ultimate goal is to get sales, but jumping straight to sales can hurt your marketing. You don’t always know how ready to buy your market is, so starting with a focus on getting the word out is the fastest way to find out if your market is ready to buy.
…Communicate Your Value
