Photo from: Lamont Lindstrom, University of Tulsa, http://doi.org/10.29164/18cargo

Cargo Cults: Why Imitating Success Makes it Impossible to Reproduce

An observation of isolated cultures reveals society’s most foolish behavior.

A fish can’t see the ocean, nor is it aware of the water it swims in. Likewise, as we struggle to understand ourselves, the largest and most pervasive influences on our behavior are often the most difficult to observe…