Photo from: Lamont Lindstrom, University of Tulsa, http://doi.org/10.29164/18cargo

Cargo Cults: Why Imitating Success Makes it Impossible to Reproduce

An observation of isolated cultures reveals society’s most foolish behavior.

What Are “Cargo Cults?”

All Humanity Creates “Cargo Cults”

Imitation Can Produce “False Success,” and That Makes it Worse

You’re Only Hope is to Leave the Cult

The Only Success We Can Control is Unique

I’m a marketing strategist who hates the marketing industry.

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