Most of us learn the Law of Conservation of Energy in high school, which states that energy cannot be created or destroyed. Since we learn of this Law in physics class, most of us don’t realize just how much it affects our lives in every way, including business or any…
Following the successful launch of Google Nest Hub 2.0, where Google watches you while you sleep, Google has announced the upcoming Google Thought. Google Thought is a breakthrough in search that shows you ad recommendations while you think about what you are searching for. …
Search Advertising is a term that encompasses the practice of placing online ads through searching services like Google and Bing Ads. These placements are paired with other forms of advertising that target people based on the keywords they typically use to search online. Although search advertising can be one of…
The tension between medical experts and economic pundits is growing rapidly. It seems like America is facing a choice between a long-term economic shut-down or massive death due to COVID-19 and an overwhelmed healthcare system. The reality is, while the economy will face an unavoidable downturn, and there will be…
It’s a common trope to characterize entrepreneurs and CEO’s as megalomaniacs, but Mark Zuckerberg is acting like a legit real-life Bond villain. As of writing this, Facebook is trying to get permission to launch its own form of cryptocurrency, Libra. …
After two decades in the marketing industry, I’ve learned one absolute truth: You can’t make people buy things they don’t want to. You can LIE to them, and tell them what you are selling is actually something they want, but that doesn’t last long… and usually ends in jail or…
A fish can’t see the ocean, nor is it aware of the water it swims in. Likewise, as we struggle to understand ourselves, the largest and most pervasive influences on our behavior are often the most difficult to observe. “Cargo Cults” are a cultural phenomenon observed in isolated societies, but…
Often, the reason people hate their marketing is because of bad expectations.
I was recently invited to speak at the Boone County Home and Business Expo in Lebanon, IN on Digital Marketing. The video and article is an excerpt of my opening talk on what marketing can and can’t…
Businesses tend to see digital and online marketing like magic. They want to hire wizards to make it work, and seldom ask the right questions or get involved in the process. The thinking seems to come down to “Am I getting leads?” If yes, good, if not, then they look…
